Funny how the disdain for a pop group can turn into a multi-million dollar Agency. That’s how Jason Swenk started his career.
He spent 12 years building an agency that for clients the likes of Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. Then he felt it was trim to try something new, so he sold it and moved on. After trying new adventures, he found many people asking him for help which bring him to where he is today – helping agency’s understand how to use systems in technology
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How much is your time worth?
I ran across a post at smallbiztrends.com where Constant Contact surveyed companies and one of the take away’s I found interesting was that many small businesses spend upwards of 20 hours a week marketing. That’s quite a bit of time to carve out in our busy day-to-day lives.
The biggest challenge in time is one we are all too familiar with. There are so many channels you can use, which ones should you be using? And how do you use them?
Marketing is the psychology of knowing what makes people buy and it’s built on 3 stages. It is one of the most critical aspects of interacting with prospects and customers in this digital age. It’s what I call the KLaT Method of Marketing. It’s very basic, been talked about for years, yet, it seems it is often overlooked. Understand these three-stages and you’ll be light years ahead of the competition. Even though it is rather simple, achieving it can take years. Let’s look at the who, why, and what.
Who do you buy from? Why do you buy from them? What made us make that purchase?
We buy from people we Know, Like and Trust? Yes, it is that simple.
Ok, this might seem obvious to those of us who deal with this all day long, but I sometimes need to remind myself that not everyone is a marketer and they have their own business to run. They don’t do this everyday.
I just got off the phone with a client who asked my what I was referring to when I said 4/4 or 4/1 (4 over 4 or 1 over 1).
A PURL is a Personalized URL (website) that is serves up content based on data we already have about the user. This could be past purchases, location, demographics, anything stored in the database that will make the user experience more relevant to them. It is one of the most power tools in the digital marketers toolbox.
In this episode, we discuss the merits, use, and technology used to create these website, and how you can potentially use them to not only provide a compelling call-to-action, but have the ability to learn more about the user through the tracking capabilities of the technology.
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