People buy into your marketing because of KLaT


Marketing is the psychology of knowing what makes people buy and it’s built on 3 stages. It is one of the most critical aspects of interacting with prospects and customers in this digital age. It’s what I call the KLaT Method of Marketing. It’s very basic, been talked about for years, yet, it seems it is often overlooked. Understand these three-stages and you’ll be light years ahead of the competition. Even though it is rather simple, achieving it can take years. Let’s look at the who, why, and what.

Who do you buy from? Why do you buy from them? What made us make that purchase?

We buy from people we Know, Like and Trust? Yes, it is that simple.

How Many Hours Do You Spend Marketing?


How much is your time worth?

I ran across a post at where Constant Contact surveyed companies and one of the take away’s I found interesting was that many small businesses spend upwards of 20 hours a week marketing.  That’s quite a bit of time to carve out in our busy day-to-day lives. The article was a few years old, but that just tells me that it’s probably even harder today.

The biggest challenge in time is one we are all too familiar with. There are so many channels you can use, which ones should you be using? And how do you use them?

Four Over Four (4/4)

4-over-4_templateOk, this might seem obvious to those of us who deal with this all day long, but I sometimes need to remind myself that not everyone is a marketer and they have their own business to run. They don’t do this everyday.

I just got off the phone with a client who asked my what I was referring to when I said 4/4 or 4/1 (4 over 4 or 1 over 1).