A PURL is a Personalized URL (website) that is serves up content based on data we already have about the user. This could be past purchases, location, demographics, anything stored in the database that will make the user experience more relevant to them. It is one of the most power tools in the digital marketers toolbox.
In this episode, we discuss the merits, use, and technology used to create these website, and how you can potentially use them to not only provide a compelling call-to-action, but have the ability to learn more about the user through the tracking capabilities of the technology.
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