Google’s Mobilegeddon: Mobile-Friendly searches may not so friendly…

datamartdirect_Mobile_Search_2Is your website mobile-friendly? Google has just made good on the announcement a few months back about changing their algorithm to make mobile-friendly search a reality resulting is some in the press calling it Mobilegeddon. Love that . What’s a good Google change unless they can scare the pants off people who use the internet?

Relax, it will be fine. At least as long as you are prepared to do something about it.

The fact that in this day and age, if you don’t have a mobile friendly site up and running… I mean really?

Today, more that 60% of web searches are done from a mobile device. The simple fact is that we are on the move, we think of something we need to research, we pull out our phone and look it up. This has been growing by leaps and bounds year over year with no end in site. So why would any marketer be resisting building a mobile presence?

Funny thing is that it used to be much more complicated to do this. These used to be the concerns:

  • How do we build it?
  • Does it need to be a totally different platform?
  • What content makes do we post out there vs our desktop version?
  • How do we manage and maintain it?
  • What about formatting?

..and the list went on.

Now many of us have gone through re-branding in recent years, and if you haven’t done this –  now might be the best time.

When it comes to building or refreshing websites, there are so many new tools, themes, and hosting providers that now provide Responsive sites right out of the box.

A Responsive website is one that means is that your site literally morphs and changes based on the device or size of the screen you are using. It will move images, text,  and content to fit. To give you an example of what I am talking about, if you are on a desktop browser as you read this, move your mouse to the right edge of the browser window and resize is smaller like you would have see on an iPad or smartphone and you can see what I mean.

Today, this feature is pretty standard through the backend tools that drive how browsers render a site.

Now, this is setting aside the massive Brands with thousands of pages and infrastructure, if they’re not mobile yet, that a different story. But that’s not most of us. We may have a couple of hundred pages which is little more manageable.

So look at your site on your iPhone or Android. Is it easy to navigate? Do you have to pinch and contort your fingers like a mini game of finger Twister? If so, maybe it’s time for an update.

The downside in all of this is that if your site is not mobile friendly, Google may not show it on the rankings during a mobile search. That is why ignoring it will be problematic for those not willing to comply.

What do you need to know about mobile-friendly?

  • This went into affect as of April 21, 2015, but as you update your site, the searches will dynamically be added to the results over time
  • The update only affect thoise searches from a mobile device. Desk searches won’t be affected
  • The update runs page-by-page, so if some of your pages are mobile-friendly, that’s a help
  • If someone specifically looks for your brand or name, it will still show up
  • To see if your site is Mobile-Friendly,or meets Google requirements for this mobile friendly initiative enter it in Google’s Mobile-Friendly Test Site – here.

And let us know. Is your site already mobile friendly? If not, do you have a strategy to implement one?

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