How much is your time worth?
I ran across a post at smallbiztrends.com where Constant Contact surveyed companies and one of the take away’s I found interesting was that many small businesses spend upwards of 20 hours a week marketing. That’s quite a bit of time to carve out in our busy day-to-day lives. The article was a few years old, but that just tells me that it’s probably even harder today.
The biggest challenge in time is one we are all too familiar with. There are so many channels you can use, which ones should you be using? And how do you use them?
- Direct Mail
just to name a few…
And in that list there are many levels and segmentation’s you can use for each, it can become very complex.
A couple of questions come to mind:
How do you market, how much time do you spend on it, and what channels have you seen the best response from? And the real question, is your time better spent doing it yourself, or hiring someone to help you?
We’d love to hear from you, so let me know.