RM14 | The Recovering Marketer’s Toolbox – Email Images

In this episode of The Recovering Marketer’s Toolbox, Brian asks about using images in emails.

The 3 key points:

Images: The use of images depends on how your audience consumes the emails. On a desktop, the image may not load without you manually downloading it. Content is king, If the content misses the mark, no images will help get you back.

Text only: We have found from an open and read rate, text only emails can actually have better impact.

Video: Rather than embedding an image, try a video. If you email tool allows it, a recipient can click on the video directly in your amil, it can open and play the video. This is especially true due to most people opening up emails these days in their mobile phones.

 

RM11 | Tom Schwab – Inbound Your Business and Stop Chasing Transactions

Inbound Marketing - Instead of selling to your customers, why not help them buy from you?

Tom Schwab Inbound Marketing RM11 Logo

Tom Schwab knows how to build an online business with an Inbound Marketing Strategy. He led the growth of Goodbye Crutches, a Direct to Patient Private Pay eCommerce Business, from a regional player to a national leader in under 3 years.

Selling online has never been easier, but making a profit has never been tougher. As Michigan led the nation into the recession, Tom Schwab was one of the first to harness a new strategy to build his direct to patient private pay business from a regional player to a national leader. An expert in Inbound Marketing, Tom helps high potential small companies sell better than Amazon by using an Inbound Strategy. Tom answers business owners’ questions on the online show InboundMovement.com

Recovering Marketer: The Birth of a Podcast

Finding your voice is easy, getting it heard is a different story

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Marketing is a lot harder today than it used to be. We live in a very noisy world. Our attention is pulled in so many different directions, standing out and being heard is challenging to say the least. Think about it, we are trying to get in front of an audience who is just as distracted as we are. Finding a way to share that message is always be the struggle. Should we make phone calls, send emails, direct mail?