Four Over Four (4/4)

4-over-4_templateOk, this might seem obvious to those of us who deal with this all day long, but I sometimes need to remind myself that not everyone is a marketer and they have their own business to run. They don’t do this everyday.

I just got off the phone with a client who asked my what I was referring to when I said 4/4 or 4/1 (4 over 4 or 1 over 1).