Google’s Mobilegeddon: Mobile-Friendly searches may not so friendly…

datamartdirect_Mobile_Search_2Is your website mobile-friendly? Google has just made good on the announcement a few months back about changing their algorithm to make mobile-friendly search a reality resulting is some in the press calling it Mobilegeddon. Love that . What’s a good Google change unless they can scare the pants off people who use the internet?

Relax, it will be fine. At least as long as you are prepared to do something about it.

The fact that in this day and age, if you don’t have a mobile friendly site up and running… I mean really?

RM 002 | Recovering Marketer – PURLs done right

safe_image-210x135A PURL is a Personalized URL (website) that is serves up content based on data we already have about the user. This could be past purchases, location, demographics, anything stored in the database that will make the user experience more relevant to them. It is one of the most power tools in the digital marketers toolbox.

In this episode, we discuss the merits, use, and technology used to create these website, and how you can potentially use them to not only provide a compelling call-to-action, but have the ability to learn more about the user through the tracking capabilities of the technology.

Listen to the Audio