When utilizing all the channels available to you in your Marketing Toolbox, one of the staples is, of course, Direct Mail. Often targeted as being too expensive or not having the impact it used to. But if done correctly, it is still one of the best ways to connect with your audience. Technology had provided a wealth of options is customization, relevancy, and targeting to make this channel not only viable, but one that should be on your short list.
Ok, this might seem obvious to those of us who deal with this all day long, but I sometimes need to remind myself that not everyone is a marketer and they have their own business to run. They don’t do this everyday.
I just got off the phone with a client who asked my what I was referring to when I said 4/4 or 4/1 (4 over 4 or 1 over 1).