How much is your time worth?
I ran across a post at smallbiztrends.com where Constant Contact surveyed companies and one of the take away’s I found interesting was that many small businesses spend upwards of 20 hours a week marketing. That’s quite a bit of time to carve out in our busy day-to-day lives.
The biggest challenge in time is one we are all too familiar with. There are so many channels you can use, which ones should you be using? And how do you use them?
When utilizing all the channels available to you in your Marketing Toolbox, one of the staples is, of course, Direct Mail. Often targeted as being too expensive or not having the impact it used to. But if done correctly, it is still one of the best ways to connect with your audience. Technology had provided a wealth of options is customization, relevancy, and targeting to make this channel not only viable, but one that should be on your short list.
Call to Action
Whatever you do, however you drive action, make sure you deliver on that promise. Don’t say Free, if it’s not free. Pulling a bait and switch is a fast way to lose your audience now, not to mention future opportunities.
Undersell and Over-deliver. You will always be ahead if you provide more than they expect.
Keep you CTA, clear, direct, and consistent. Confusion will also fast track you to lo losing traction with your customers.
Pop-Out vs Pop-ups. On the web, a good CTA jumps out at you. I personally am not a big fan of the Pop-up page that requires me to enter information before I engage. True opt-in can be desire to learn, not forced before you are sure it’s what you really want.
5 Reasons on how to get a bigger bang for your buck using Direct Mail.
Direct Mail has been called a dead marketing channel. We think this is very short sighted. With the advent of a number of programs and technologies, Direct Mail can be a lucrative and innovative channel in your Marketing Toolbox.
In this episode we talk about 5 Direct Mail strategies you can use to strengthen your communication using this channel.
Listen to the Audio