How Many Hours Do You Spend Marketing?

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How much is your time worth?

I ran across a post at smallbiztrends.com where Constant Contact surveyed companies and one of the take away’s I found interesting was that many small businesses spend upwards of 20 hours a week marketing.  That’s quite a bit of time to carve out in our busy day-to-day lives.

The biggest challenge in time is one we are all too familiar with. There are so many channels you can use, which ones should you be using? And how do you use them?

RM 006 | Email Marketing (Part 2): Content, tips, tricks and strategy are the building blocks of a successful campaign

emailThis is the 2nd part of a special 2 parter on Email strategies and Tactics. In our last episode we talked about audience, list building, and overall goals.

  • Have a Clear strategy
  • Different ways to Develop and build your email database
  • Ensure there is a Call-To-Action
  • Be consistent in format and content
  • Ensure your list is updated and verified continuously
  • Respond quickly to unsubscribe and inquiries
  • Promote your business effective and carefully thought out content

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RM 005 | Recovering Marketer – Email Marketing (Part 1) – Building Your List

DATAWe have an ongoing campaign we produce we call our Monthly Trivia Contest. It’s a fun little program where we ask about 10 fun and engaging trivia questions. We’ll often pick holiday or calendar events to coincide with each launch. Like recently we sent out a Valentine’s Day trivia. And the last question we ask each month pertains to marketing question that helps drive engagement and conversation. This month we talked about the launch of The Recovering Marketer Podcast and asked what topics would they be interested in us diving deep into. We were shocked by the number of request for one topic… Email Marketing.

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