Marketing is the psychology of knowing what makes people buy and it’s built on 3 stages. It is one of the most critical aspects of interacting with prospects and customers in this digital age. It’s what I call the KLaT Method of Marketing. It’s very basic, been talked about for years, yet, it seems it is often overlooked. Understand these three-stages and you’ll be light years ahead of the competition. Even though it is rather simple, achieving it can take years. Let’s look at the who, why, and what.
Who do you buy from? Why do you buy from them? What made us make that purchase?
We buy from people we Know, Like and Trust? Yes, it is that simple.