RM14 | The Recovering Marketer’s Toolbox – Email Images

In this episode of The Recovering Marketer’s Toolbox, Brian asks about using images in emails.

The 3 key points:

Images: The use of images depends on how your audience consumes the emails. On a desktop, the image may not load without you manually downloading it. Content is king, If the content misses the mark, no images will help get you back.

Text only: We have found from an open and read rate, text only emails can actually have better impact.

Video: Rather than embedding an image, try a video. If you email tool allows it, a recipient can click on the video directly in your amil, it can open and play the video. This is especially true due to most people opening up emails these days in their mobile phones.