RM18 | Jason Swenk on turning his hatred of a band into a successful agency

How creating systems made him millions

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Funny how the disdain for a pop group can turn into a multi-million dollar Agency. That’s how Jason Swenk started his career.

He spent 12 years building an agency that for clients the likes of Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. Then he felt it was trim to try something new, so he sold it and moved on. After trying new adventures, he found many people asking him for help which bring him to where he is today – helping agency’s understand how to use systems in technology

RM17 | Corrina Essa and Social Media on how getting fired was the best thing ever

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Imagine you’re in your mid 20’s. You are enjoying a career as a television producer in Greece, and the economy tanks. Being in a dream job is great, unless you are in an industry that survives on advertising which is the first thing that business have a tendency to cut, once the economy state to turn sour.

Cross-Media Marketing Helps You Cut Through The Noise

Email_ComputerSmallIn today’s society there are more ways than ever to reach customers, and just as many ways for businesses to benefit from that.   In order for your message to be beneficial you must be where your customer’s are- and they are everywhere!  This is why multi-channel marketing plays a vital role in a marketing campaigns success; because it is the practice of interacting with customers using a combination of indirect and direct communication channels.  Websites, direct mail, social media, catalogs, email, mobile, and retail stores are all communication channels that businesses hope will enable customers to take action in response.   Multi-channel marketing allows for customers to choose the channel that best suits them and by giving them choices you will actually increase your response rate.  Reason being is that multi-channel customers spend about 3 times more than single channel customers do.   They have more control over their buying process so the more options available to them increases the chances of them buying your product or service.  Another benefit is that multi-channel marketing allows for interactive marketing to become more prevalent and creates multi-faceted, stronger filled campaigns.  This allows for communication to build brand awareness, customer loyalty and brand loyalty.

Direct Mail: Choosing the Best Service Provider for Your Campaign

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When utilizing all the channels available to you in your Marketing Toolbox, one of the staples is, of course, Direct Mail. Often targeted as being too expensive or not having the impact it used to. But if done correctly, it is still one of the best ways to connect with your audience. Technology had provided a wealth of options is customization, relevancy, and targeting to make this channel not only viable, but one that should be on your short list.