RM 008 | Recovering Marketer – Call-To-Action

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Call to Action

Whatever you do, however you drive action, make sure you deliver on that promise. Don’t say Free, if it’s not free. Pulling a bait and switch is a fast way to lose your audience now, not to mention future opportunities.

Undersell and Over-deliver. You will always be ahead if you provide more than they expect.

Keep you CTA, clear, direct, and  consistent. Confusion will also fast track you to lo losing traction with your customers.

Pop-Out vs Pop-ups. On the web, a good CTA jumps out at you. I personally am not a big fan of the Pop-up page that requires me to enter information before I engage. True opt-in can be desire to learn, not forced before you are sure it’s what you really want.

RM 004 | Recovering Marketer – Association and Membership Marketing: 5 Ways To Grow a Thriving Membership

One of the best way to add new members to your organization isn’t necessarily a better marketing strategy.  It is making the benefits of being a member so incredible, they can’t Not be a member.

Why is the goal of the association? beyond a mission statement or bylaws…
Why was it created?
What benefits do you believe are the most significant for members?
Why should someone Join and what does the group have to offer?
What is your retention rate based on similar associations?
If your rat is below 75%, you might have an benefits issue to think about.